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5) Create A Whisper Campaign Tell your friends about the group in an indirect way long before you are going to launch, hint about it in blog posts, in teleseminars and in wall posts and in all your communications with your potential core members.
Get them excited and they will start to talk about your new group even before you open the doors.
Make sure it can still be read when it is reduced in size.
Many groups make their Logo much longer than its wide it then becomes a full banner advertisement and takes up more space when its listed on the group page giving it more prominence.
A Facebook group needs strong leadership and clear direction if you want it to succeed.